PRINT / VIDEOS / INTERACTIVE
The USA Pavilion, in partnership with the Committee of Chinese 100, needed an idea to demonstrate America’s unique strengths as a nation embracing diversity, freedom and opportunity at the World Expo 2010 in Shanghai. So the exhibit "The United Chinese of America" was created. To materialize this exhibit, we rallied the Chinese across America to submit their photos to create JOINTHEWALL.ORG. The site featured thousands of photos organized by family name to show the highly accomplished face of the Chinese in America.