SUMMARY

A highly accomplished Associate Creative Director with over 10 years of experience in the advertising and graphic design industry, adeptly leading successful teams and driving innovative projects for diverse global Fortune 500 corporations across B2B and B2C audiences. Demonstrating prowess as a conceptual leader with a strong command of visual identity principles, have effectively executed integrated campaigns, achieving exceptional results through various channels like social media, digital platforms, video content creation, TV, print, and experiential events. A proven mentor and effective leader who excels in a collaborative and inclusive work environment, propelling teams towards success.

TECHNICAL TOOLS

● Deep knowledge in advertising, graphic design, content creation, social media and team leadership.
● Proficient in Adobe Creative Suite including Photoshop, InDesign, Illustrator, Premiere Pro.
● Experienced in all aspects of digital design, UI, UX, TV, film, editing, video and printing production.
● Currently experimenting with Adobe Photoshop Generative AI tools, Midjourney, DALL-E2, Stable Diffusion and ChatGPT.

EXPERIENCE

GROUP SJR, WPP | Associate Creative Director
New York, NY • Aug 2021 to June 2023

● Increased social media engagement rate by 300 percent for our main global energy client, ExxonMobil, by adopting a more human, realistic, and inclusive content creation approach across all their social media channels.
● Played a key role in elevating the creative quality for all existing SJR clients.
● Other notable clients under my supervision include FTI Consulting and McGraw Hill.

YIMCHENG.COM | Freelance, Creative Consultant
New York, NY • June 2019 to Aug 2021

● Collaborated with industry-leading agencies such as FCB, Neon, and Area23 on a diverse range of captivating campaign assignments, with a primary focus on the dynamic pharmaceutical sector.

DIGITAS | Associate Creative Director
New York, NY • June 2017 to June 2019

● Achieved a 146 percent improvement over control marketing tactics for Xfinity Mobile through a range of integrated assignments, including digital, print and direct mail, earning a first-place award for creativity in The Faxies.
● Led the creative stage design, promotion, and choreography for “#BoycottNewFront”, a Digitas-sponsored speaker event with a high-level guest speaker panel, celebrated as one of the most impactful events in the series.
● Other notable clients under my supervision include Samsung, American Express, SunRun.

YIMCHENG.COM | Freelance, Creative Consultant
New York, NY • May 2013 to June 2017

● Worked with renowned agencies such as Atmosphere BBDO, MRM McCann, DDB, Interplanetary, Havas, The Bloc.
● Notable clients under my supervision include Verizon Fios, Cognizant, USPS.

OGILVY | Partner, Associate Creative Director
New York, NY • Jan 2001 to May 2013

● Won the Silver Effie Award for a TV ad collaboration between Siemens and SpaceX as part of the “Somewhere in America” global campaign.
● Created the conceptual campaign “True Stories” for FM Global Insurance, resulting in winning the Ad Age BTOB Campaign of the Year and a CEBA Award.
● Earned media coverage for the “Take Back Control” work created for our client IBM, highlighting our efforts to drive online innovation. This work also received recognition with a Caples Award and an AMA ACE Award.
● Co-founder of Ogilvy’s Asian and Hispanic Networks (RedLotus and LatinRed) as part of Ogilvy’s Diversity and Inclusion initiative.
● Other notable clients include American Express, SAP, DuPont, Nascar, GE Capital, Time Warner Cable, TD Ameritrade, BP and Dove.

EDUCATION

SCHOOL OF VISUAL ARTS, New York

Bachelor of Fine Arts, double major in Advertising and Graphic Design. Work featured at the Art Directors Club, the One Show, Graphis New Talent Awards.
OTHER EDUCATION: Rogen Inc. Creative Leadership Seminar Workshop.
LANGUAGES: Fluent in English and Spanish, Basic Cantonese.

AWARDS

Silver Effie Award
Ad Age BTOB Award
CEBA Award
The Faxies Award
AMA ACE Award
Caples Award