What fishing taught me about advertising.
Advertising is a bit like fishing with fancy lures instead of your typical stinky bait. You know, those lures that look like they just popped out of a fish fashion magazine, all plastic or wood, and as lifeless as Monday mornings.
Now, you might wonder, "How on earth do you catch anything with that?" Well, my friend, it's all about the show! It's like putting on a Broadway performance for fish.
You see, fishing with lures is practically an art form. It takes ages to master the art of making those fake fish looking real enough to fool even the smartest trout. And then there's the challenge of luring in that one special fish you've got your eye on. Every day is like a new puzzle to solve — the temperature, the wind, the time of day — they all affect how you strut your stuff.
It's all about understanding the environment and your target - whether it's a bass or a blue marlin. And guess what? I tackle art direction with the same finesse. To grab someone's attention and communicate your story, you've got to know your audience like the back of your hand. Otherwise, your presentation might as well be a fish out of water.
With over a decade of experience as an Associate Creative Director in the wild world of advertising, I've reeled in success after success. I've led teams, rocked out innovative projects, and worked with big-shot companies from every corner of the globe.
Plus, being a mix of Asian, Latino, and New Yorker flavors, I've got a cultural cocktail that gives me a leg up when it comes to understanding diverse audiences.
So, let's dive in and hook up some catching ideas together. Fish on!